Wedding gown customizer Anomalie raises $13M as bridal shops crumble
David’s Bridal once owned 50% of this $36 billion wedding dress market before it filed for bankruptcy year that is last. Brides were growing fed up with the possible lack of designs and sizes plus prices that are high costly stone & mortar stores. The industry was destined for disruption by pc pc software that could replace overhead costs and inflexibility with direct-to-consumer personalization.
That’s why we profiled a custom that is new dress startup back in 2016 called Anomalie despite small money or traction. The increase of Instagram implied every br was prepared to embrace pc pc software to supply 4 billion design permutations and break the markup cartel by attempting to sell gowns beginning at $1000.
“I don’t think I’ll ever have tired of working together with brides. Other programs would destroy because of this consumer.Read More
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