NYC — Can two guys that are thirtysomething have not been hitched rescue the organization of marriage?
Well, this might be ny, so they really may also take to.
Meet Brian Schechter and Aaron Schildkrout, creators for the on line site that is dating, which until lately targeted an evident demographic: singles.
Since 2010, your website has invited them to pitch ideas that are date and answer dates they like. Some recent tips: riding motorcycles around and watching celebrity Trek (Texas); eating steak and cuddling in the pouring rain (Akwa Ibom, Nigeria); and turning up blindfolded at a cafe and letting “our sounds & fantasies decide about a 2nd date” (Bonn, Germany).
Your website happens to be a success, attracting significantly more than 700,000 date a few ideas. But its founders quickly discovered the commercial paradox regarding the dating website: the higher you may be at finding love for a customer, the faster she signs off and ceases to pay for you.
“If you succeed,” Mr. Schildkrout states, “you lose.”
So the dudes asked themselves: let’s say a dating website didn’t stop at finding you like? just What you“date” your life partner, and, through the surprise and renewal of that dating, to stay in love if it also helped?
Later on this Mr. Schechter and Mr. Schildkrout will release their answer to these questions: a new dating portal focused on committed couples year.Read More